Growth Marketing Consultant · Lagos, Nigeria
Idorenyin Idiong.
I’m a Lagos-based marketing consultant helping founders and brands in Nigeria turn product launches into measurable growth. With 12+ years in growth marketing, product marketing and go-to-market strategy, I connect customer acquisition, brand positioning and revenue — with experience across Africa, the UK and North America.
Idorenyin Idiong
Chartered Institute of Marketing, UK
12+
Years driving growth
₦10Bn
Monthly loans scaled to
250M+
Monthly audience reach
5
Regions led
What I do
Growth marketing for Nigerian brands.
From fintech marketing and digital banking launches to consumer brands and communities, I bring product positioning, customer acquisition and lifecycle marketing together. My focus is a clear go-to-market strategy that connects the launch to business outcomes.
Go-to-Market Strategy
Product positioning, launch planning and market-entry strategy to connect your offer with the right customers.
Product-Led Growth
Funnel optimisation, onboarding and lifecycle marketing that turn users into revenue.
Performance Marketing
Paid, content, affiliate and SEO strategies engineered for acquisition and ROI.
Brand & Reputation
PR, community and digital reputation strategy for founders and executives.
Partnerships
Partner sourcing, affiliate programmes and channel deals that open new revenue lines.
Team Leadership
Building marketing teams — from cross-functional squads to national field organisations.
Selected work
Marketing and growth case studies.
Head of Marketing & Communications
Harvesters International
250M+
Monthly social reach
150k+
Conference attendees
2M+
Social followers
+65%
Attendance conversion
Product Marketing Manager
Zedvance Finance
₦3Bn→₦10Bn
Monthly disbursements
320k+
Users acquired
₦200M
Monthly BNPL revenue
+51%
USSD loan uptake
Digital Marketing Specialist
VoguePay
100k+
Customers
$25M
Monthly transaction value
3
Expansion regions: MENA, Europe & North America
2020
African Fintech Company of the Year
Client perspectives
Testimonials
“Idorenyin connects growth strategy to business outcomes. His work at Mkobo helped build a pre-launch pipeline of 68,000+ sign-ups through seven B2B partnerships, alongside growth in asset finance and digital loan disbursements. He brings a clear commercial focus to product marketing.”
Habeeb
MD, Mkobo MFB
“Idorenyin brings a business-outcomes mindset to growth consulting: connecting positioning, customer acquisition and execution to revenue goals. His approach keeps attention on the measures that matter—qualified demand, conversion and sustainable growth—rather than activity alone.”
Wole
Founding Partner, Kryssen Growth Consulting
Ready for your next stage of growth?
Looking for a marketing consultant in Lagos? Let's talk about your product launch, customer acquisition or next stage of growth in Nigeria and beyond.