Case study · Fintech · 2023 – 2025
Zedvance Finance
Scaling lending through product launches, brand repositioning and national sales leadership.
Product Marketing Manager · Retail & Business Banking
Business outcomes
₦3Bn → ₦10Bn+
Monthly loan disbursements
Scaled over 24 months.
150,000+
Users acquired through product launches
Personal and business banking go-to-market.
₦200M+
Monthly BNPL revenue
Designed and launched the BNPL product.
51%
Growth in USSD loan uptake
An additional channel for lending growth.
The brief
A wider banking proposition.
The work brought together personal and business banking go-to-market, a new buy-now-pay-later product, a company rebrand and a national sales operation.
As Product Marketing Manager, my remit connected product launches and market positioning to customer acquisition and lending growth.
Execution
From strategy to market.
01
Launch personal and business banking
Led go-to-market for the banking proposition, acquiring more than 150,000 users through product launches.
02
Build a new revenue line
Designed and launched the Zedvance BNPL product, generating over ₦200 million in monthly revenue.
03
Align brand and distribution
Led the company rebrand and a national sales team of more than 350 people across 14 branches.
04
Activate multiple growth channels
The portfolio work spanned content, paid advertising, influencers, lifecycle marketing, SEO, CSR, PR, events and out-of-home advertising.
Sources & coverage
Results and responsibilities are drawn from my supplied portfolio. The coverage below provides company context; it is not a client testimonial or independent verification of every result.